Used lane venture furniture1/17/2024 ![]() ![]() Selling the product did not come easy, since multi-line commissioned salesmen could not give the Standard chests their undivided attention. You might muddle through somehow." The elder John Lane never ceased to be amazed that the factory actually could sell all its production-which at the time of his death in 1930 came to between 250 and 300 chests a day. "If you don't know what that means," the banker reportedly replied, "you probably would be better off to remain ignorant of its meaning. Ed Lane later recalled he was "one jump ahead of the sheriff most of the time." When a banker told him the company was insolvent, Lane asked him what that meant. Installation of a small sawmill to process the firm's own lumber saved only about five percent in manufacturing costs, but even this small amount gave Standard a crucial cost advantage over its competitors.ĭuring these early years the firm's growth was restricted by elementary manufacturing methods, difficulty in securing financing, and a crude finished product. Nearby buildings were purchased or rented as demand grew, with finished parts transferred from one building to another by means of a mule-drawn cart. ![]() In its early days the business was run on a shoestring budget. In the words of one author, these chests were considered "as authentic a symbol of romance as the wedding ring." Early production of about ten chests a day was sold through independent salesmen who also sold other goods on commission. The firm manufactured and sold hope chests for prospective brides, who used such chests to store linens and other items for setting up housekeeping, as well as keepsakes. He ordered thousands of dollars of new machinery, and the venture was incorporated as The Standard Red Cedar Chest Co. Placed in charge of the small, corrugated iron building, his son Edward Hudson Lane decided to convert the facility in order to make cedar chests. In 1912 John Edward Lane bought a small packing-box plant in Altavista at a bankruptcy auction for $500. but also to a cotton mill established by the Lanes. The river's water power was vital not only to the future of Lane Co. Crucial to the town's development, in addition to its rail links, was its location on the Staunton River. Holders of farms and a sawmill, and builders of many railway sections in the southeastern United States, the Lane family founded the town of Altavista in 1907 on the site where a section of the Virginian railroad was scheduled to cross the main line of the Southern Railway. Under the parentage of Interco, Lane was the second largest furniture company in Virginia during the early 1990s. ![]() For 75 years the Lane family of Altavista, Virginia, ran the business, which became known for its sound management and enlightened labor policies. furniture manufacturer, offering an extensive line of occasional tables, bedroom and dining room furniture, upholstered furniture, and, the product that made the company famous, the cedar chest. SICs: 2511 Wood Household Furniture, 2512 Upholstered Wood Household Furniture 2521 Wood Office Furniture Incorporated: 1912 as Standard Red Cedar Chest Co. ![]()
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